Brand Guidelines

Assets and guidelines for partners, affiliates, and press. Use these resources to represent Franklin AI consistently.

Logo

The full logo includes the icon and wordmark. Use the color version on light backgrounds, the white version on dark backgrounds, and the branded version when placing on other colored backgrounds. Right-click to save.

Color

For light backgrounds

Download PNG

White

For dark backgrounds

Download PNG

Branded

Standalone use

Download PNG

Icon

The icon is the Franklin mark without the wordmark. Use it for favicons, app icons, and compact spaces.

Color

For light backgrounds

Download SVG

White

For dark backgrounds

Download SVG

Logo Usage

✓Use the logo at a legible size with clear space around it
✓Always pair the logo with the name "Franklin AI" when space allows
✗Do not stretch, rotate, or alter the logo colors
✗Do not place the color logo on busy or low-contrast backgrounds

Colors

Our palette is built around natural greens with a neutral surface scale. Dark mode is supported with an inverted surface scale.

Brand

#288037

Brand Primary

#20662C

Brand Secondary

#FFFFFF

Brand Inverse

Surface

#FAFCFC

Surface 50

#E6E8E8

Surface 100

#D2D4D2

Surface 200

#BBBFBB

Surface 300

#A7ABA7

Surface 400

#8B8F8C

Surface 500

#595C5A

Surface 600

#424543

Surface 700

#303331

Surface 800

#1D1F1D

Surface 900

Typography

Franklin AI uses native system fonts for a fast, platform-native experience.

San Francisco on Apple · Roboto on Android · Segoe UI on Windows

Regular (400) Medium (500) Semibold (600)

Name & Copy

When referring to the product, always use the full name.

✓Franklin AI — always capitalize both words
✗franklin ai, Franklin ai, FRANKLIN AI, Franklin, FranklinAI
✓Tagline: AI connected to your finances